Stoics say you can’t control events. You can only control how you react to them. That’s what we’re doing here at GenZ Insight.

The world has changed and, while many long for a ‘return to normal’ we’re of the opinion that the ‘old normal’ is gone. Covid has been a massive accelerator of things that were mostly going to happen anyway, so we’ve simply been jerked forward in one brutal movement. What would have taken years or decades has taken months.

It’s painful and disorientating but at a personal level we can’t control it. But we can control 100% how we react to it. And our reaction is to slightly shift the focus of GenZ Insight.

Our mission has always been to help GenZ. We launched GenZ Insight with the purpose of helping organisations employ and get the best from this newest generation in the workforce. But it’s clear that organisations are not taking employees on and, where they’re shedding workers, it’s the youngest and newest who are being discarded.

This situation will change again in time, but it won’t go back to the old normal. So we’re going to deal with the present and what we can see of the future. This is how we are reacting.

We’ve said many times that GenZ are the most entrepreneurial of generations. It’s one of their qualities that makes them such a great addition to any organisation, since it is gaining employees who can think on their feet, see opportunities that benefit the company, and who aren’t afraid of hard work. You could call them ‘intrapreneurs’ within the corporate landscape.

But if companies are not going to take them on and benefit from them, then GenZ need to be not intrapreneurs but entrepreneurs. They need, as James Altucher tells them, ‘to choose yourself’.

That sounds exciting and thrilling, but it’s also daunting, scary and exhausting. Which is why we’re focusing on GenZ as entrepreneurs. We’re there to help on the rough road from having an idea to executing it. From seeing a gap to filling it. From starting as a sole trader to selling a limited company some years later.

We’ll help you with every aspect, from setting up a not-for-profit to dealing with legal necessities to the mindset of the entrepreneur. We also know that this works best when it’s dialogue not monologue, so we’ll be open to ideas from GenZers so we can better serve our GenZ community.

It should be a fantastic mix –the three founders of GenZ Insight have decades of experience in big business, start ups and running their own companies. Add in the energy, the tech savvy can-do and the entrepreneurial fresh thinking of GenZ and we should be onto a whole lot of winners.

Stand by for our new iteration of GenZ Insight. We hope you react enthusiastically to it.


“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP