Who are GenZ?

People born between 1995 and 2015

Defined by the societal and economic factors that shaped their childhoods:

1. The financial services initiated recession of 2008

2. Global pervasiveness of social media

3. The rise of global terrorism and random large scale violence

4. The growing acceptance of climate change

5. 24 / 7 access to information

Social media is to GenZ as electricity is to GenX, they have no experience of life without it.

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP