Who are GenZ?
People born between 1995 and 2015
Defined by the societal and economic factors that shaped their childhoods:
1. The financial services initiated recession of 2008
2. Global pervasiveness of social media
3. The rise of global terrorism and random large scale violence
4. The growing acceptance of climate change
5. 24 / 7 access to information
Social media is to GenZ as electricity is to GenX, they have no experience of life without it.
Ellenor McIntosh, co-founder of Twipes, is an award-winning Forbes ‘30 Under 30’