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“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP

GenZInsight Blog

GenZ Are Outside The Box

May 2020

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Graham Scott

GenZ Are Outside The Box

And they're in the building

From LinkedIn to TikTok

May 2020

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Graham Scott

From LinkedIn to TikTok

Where Will You Catch GenZ?

Do GenZ Prefer FaceTime Or Face Time?

May 2020

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Graham Scott

Do GenZ Prefer FaceTime Or Face Time?

Zoom in on platforms versus people

Who Has Influenced GenerationZ?

Dec 2019

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Graham Scott

Who Has Influenced GenerationZ?

Sure, younger employees are influenced by their peers, YouTube and other social media. But this is what really influenced them.

More Gen Z Blog Posts