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“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP

GenZInsight Blog

GenZ In Action - Twipes

Sep 2020

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Graham Scott

GenZ In Action - Twipes

Ellenor McIntosh, co-founder of Twipes, is an award-winning Forbes ‘30 Under 30’

GenZ And Imposter Syndrome

Sep 2020

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Graham Scott

GenZ And Imposter Syndrome

We're all imposters or we're all real

How do I develop GenZ?

Sep 2020

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Guy Ellis

How do I develop GenZ?

Developing Gen Z by the numbers

GenZ Take On Generational Consulting

Sep 2020

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Graham Scott

GenZ Take On Generational Consulting

Reverse Mentoring To Scale

More Gen Z Blog Posts