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“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP

GenZInsight Blog

GenZ - Facing The New Reality

Oct 2020

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Graham Scott

GenZ - Facing The New Reality

The World Is Changing - And So Are We

Guy Ellis honoured to be on the jury at Eventex 2021

Oct 2020

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Graham Scott

Guy Ellis honoured to be on the jury at Eventex 2021

Guy is chosen to be on the jury at the Eventex 2021 awards

GenZ - The Reality of Work - To Have or Have Not

Oct 2020

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Chris O’Brien

GenZ - The Reality of Work - To Have or Have Not

'Haves', 'Have Nots' and 'Yet to Haves'

GenZ - The Crew You Need For Plain Sailing

Oct 2020

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Graham Scott

GenZ - The Crew You Need For Plain Sailing

Don't chuck GenZ overboard, you need them

More Gen Z Blog Posts