GenZ Insight

How Franchises Should Attract Gen Z

GenZ represent longevity for Franchises and here's how you can attract them.

entrepreneur.com

February 2021

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Guy Ellis

GenZ Insight

Seven things to watch with GenZ post Covid

Covid has slightly altered the perceptions and drives of GenZ.

marketwatch.com

February 2021

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Guy Ellis

GenZ Insight

How to market to GenZ

A podcast from Andreessen Horowitz, a 23-year-old CEO, on how successfully attracting Gen Z customers

businessinsider.com

February 2021

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Guy Ellis

GenZ Insight

GenZ want to be entrepreneurs

According to a recent poll, a record number of young people want to set up their own companies.

scotsman.com/business

January 2021

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Guy Ellis

GenZ Insight

Marketing to GenZ

GenZ is coming of age and here's why marketing needs to reflect their needs

socialmediabutterflyblog.com

January 2021

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Guy Ellis

GenZ Insight

Using influencer marketing with GenZ

Influencer marketing is a powerful way to connect with GenZ and here are some tips.

clickz.com

January 2021

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Guy Ellis

GenZ Insight

Branding for GenZ

GenZ see the world differently to previous generations and this requires organisations to rethink how they brand themselves.

mumbrella.com.au

January 2021

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Guy Ellis

GenZ Insight

Covid adds extra worries to GenZ

The panademic has added extra stresses to the activist GenZ population and will influence how where they focus their attention.

businessinsider.com

January 2021

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Guy Ellis

GenZ Insight

Marketing and selling to Gen Z

Insight from a GenZ on how to sell and market to his peer group

producebusinessuk.com

December 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP