GenZ Insight

Covid adds extra worries to GenZ

The panademic has added extra stresses to the activist GenZ population and will influence how where they focus their attention.

businessinsider.com

January 2021

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Guy Ellis

GenZ Insight

Marketing and selling to Gen Z

Insight from a GenZ on how to sell and market to his peer group

producebusinessuk.com

December 2020

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Guy Ellis

GenZ Insight

Tik-Tok helps Gen Z cope with unemployment

Social media is helping GenZ cope with the current employment crisis

i-d.vice.com

December 2020

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Guy Ellis

GenZ Insight

Gen Z research suggests 5 key aspects

GenZ are characterised by 5G's - gaming, gender, gig, giving and green says Knoll Research.

allwork.space

December 2020

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Guy Ellis

GenZ Insight

Gen Z women want to be their own boss

Over half of all GenZ women want to be their own bosses according to Girls With Impact’s 4th annual report, What’s Inside the Minds of GenZ… during COVID?

einnews.com

December 2020

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Guy Ellis

GenZ Insight

Gen Z is approaching entrepreneurship differently

GenZ has a different take on entrepreneurship - starting earlier, being disruptive and using their communities.

stamfordadvocate.com

December 2020

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Guy Ellis

GenZ Insight

Gen Z set to make a huge financial impact

Despite 2020, GenZ incomes are predicted to growth quicker than Millennials and they set to be the most disruptive generation yet.

cnbc.com

November 2020

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Guy Ellis

GenZ Insight

Gen Z and entrepreneurship

GenZ are becoming entrepreneurs at a greater rate than older generations. They're also doing it differently.

entrepreneur.com

November 2020

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Guy Ellis

GenZ Insight

Gen Z entering the workforce - a view from Gen Z

GenZ gives a perspective on the latest generation to enter the workforce.

baylorlariat.com

November 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP