GenZ Insight

Father To Son

A powerful letter from a GenZer to his father revealing his motives for how he acts in the world. Food for thought.

Produce Business

August 2020

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Graham Scott

GenZ Insight

Snapchat targets B2B customers with Gen Z access

Snapchat is launching a new campaign at potential B2B customers who want to access its GenZ user base.

mobilemarketer.com

August 2020

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Guy Ellis

GenZ Insight

Data Shows GenZ Use Twitter Like Nobody Else

We keep thinking Millennials are so different, but this data shows how they, Boomers and GenX use Twitter in virtually identical ways. Only GenZ use it differently. Here's some heavy data mining to back that up.

Medium

August 2020

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Graham Scott

GenZ Insight

Gen Z will use work to change the world

GenZ will change the world through the workplace

alistdaily.com

August 2020

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Guy Ellis

GenZ Insight

Gen Z move back home during the Covid pandemic

An article highlighting the impact that Covid has had on Gen Z

businessinsider.com

August 2020

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Guy Ellis

GenZ Insight

GenZ offer greater technological insight than any previous generation

Gen Z are coming and it’s only a matter of time before they evolve how we work.

entrepreneur.com

July 2020

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Guy Ellis

GenZ Insight

Marketing By And To GenZ

GenZ want marketing that is authentic for them - and that means marketing created by them as well as to them. Here's an agency which is doing just that.

Forbes

July 2020

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Graham Scott

GenZ Insight

Gen Z can change the world

A powerful video of GenZers that want to make a difference to the world.

cbsnews.com

July 2020

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Guy Ellis

GenZ Insight

Gen Z will not let current conditions get them down

It would have been too easy for GenZ to complain this year. However, they are showing their resilience with an entrepreneurial mindset and purpose.

nj.com

July 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP