A powerful letter from a GenZer to his father revealing his motives for how he acts in the world. Food for thought.
Snapchat is launching a new campaign at potential B2B customers who want to access its GenZ user base.
We keep thinking Millennials are so different, but this data shows how they, Boomers and GenX use Twitter in virtually identical ways. Only GenZ use it differently. Here's some heavy data mining to back that up.
GenZ will change the world through the workplace
An article highlighting the impact that Covid has had on Gen Z
Gen Z are coming and it’s only a matter of time before they evolve how we work.
GenZ want marketing that is authentic for them - and that means marketing created by them as well as to them. Here's an agency which is doing just that.
A powerful video of GenZers that want to make a difference to the world.
It would have been too easy for GenZ to complain this year. However, they are showing their resilience with an entrepreneurial mindset and purpose.