GenZInsights
In a fast-moving world, relevant business insights appear and pass at bewildering speed. Here is where we publish and curate what we feel are the best insights into GenZ.
How Franchises Should Attract Gen Z
GenZ represent longevity for Franchises and here's how you can attract them.
February 2021
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Guy Ellis
Seven things to watch with GenZ post Covid
Covid has slightly altered the perceptions and drives of GenZ.
February 2021
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Guy Ellis
How to market to GenZ
A podcast from Andreessen Horowitz, a 23-year-old CEO, on how successfully attracting Gen Z customers
February 2021
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Guy Ellis
GenZ want to be entrepreneurs
According to a recent poll, a record number of young people want to set up their own companies.
January 2021
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Guy Ellis
Marketing to GenZ
GenZ is coming of age and here's why marketing needs to reflect their needs
January 2021
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Guy Ellis
Using influencer marketing with GenZ
Influencer marketing is a powerful way to connect with GenZ and here are some tips.
January 2021
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Guy Ellis
Branding for GenZ
GenZ see the world differently to previous generations and this requires organisations to rethink how they brand themselves.
January 2021
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Guy Ellis
Covid adds extra worries to GenZ
The panademic has added extra stresses to the activist GenZ population and will influence how where they focus their attention.
January 2021
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Guy Ellis
Marketing and selling to Gen Z
Insight from a GenZ on how to sell and market to his peer group
December 2020
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Guy Ellis