GenZ Insight

Insight: Meet Leor Massachi, a GenZ entrepreneur

Having just launched his forst successful company Leor Massachi is already planning his second

americadailypost.com

April 2021

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Guy Ellis

GenZ Insight

Key things wanted by Gen Z in the workplace

GenZ want four key things in their workplace - to have their employer care about their wellbeing, to be ethical and have a diverse and inclusive workforce.

gallup.com

April 2021

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Guy Ellis

GenZ Insight

OECD shows that global unemployment has hit Gen Z hardest

The OECD report shows that GenZ unemployment rates are typically 3 times overall rates.

weforum.org

April 2021

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Guy Ellis

GenZ Insight

GenZ is not relying on corporates to survive

GenZ are learning valuable life skills and making cash by setting up online shops, freelancing and joining the gig economy.

bloomberg.com

April 2021

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Guy Ellis

GenZ Insight

Gen Z is being disadvantaged by remote working

A Microsoft survey suggests that GenZ believe that remote working is hurting their workplace career, they feel more isolated and cannot afford to create a good workspace at home.

cnet.com

April 2021

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Guy Ellis

GenZ Insight

Seven things to watch with GenZ post Covid

Covid has slightly altered the perceptions and drives of GenZ.

marketwatch.com

March 2021

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Guy Ellis

GenZ Insight

How Franchises Should Attract Gen Z

GenZ represent longevity for Franchises and here's how you can attract them.

entrepreneur.com

March 2021

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Guy Ellis

GenZ Insight

Gen Z is changing corporate America

GenZs demand for work flexibility and control over their careers is forcing American companies to change their workplace strategies.

cnbc.com

March 2021

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Guy Ellis

GenZ Insight

How to market to GenZ

A podcast from Andreessen Horowitz, a 23-year-old CEO, on how successfully attracting Gen Z customers

businessinsider.com

February 2021

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP