GenZ Insight

Gen Z is approaching entrepreneurship differently

GenZ has a different take on entrepreneurship - starting earlier, being disruptive and using their communities.

stamfordadvocate.com

December 2020

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Guy Ellis

GenZ Insight

Gen Z set to make a huge financial impact

Despite 2020, GenZ incomes are predicted to growth quicker than Millennials and they set to be the most disruptive generation yet.

cnbc.com

November 2020

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Guy Ellis

GenZ Insight

Gen Z and entrepreneurship

GenZ are becoming entrepreneurs at a greater rate than older generations. They're also doing it differently.

entrepreneur.com

November 2020

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Guy Ellis

GenZ Insight

Gen Z entering the workforce - a view from Gen Z

GenZ gives a perspective on the latest generation to enter the workforce.

baylorlariat.com

November 2020

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Guy Ellis

GenZ Insight

Managing Gen Z - why they're different to previous generations

GenZ need to be maanged differently to Millennials and other generations.

businessnewsdaily.com

November 2020

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Guy Ellis

GenZ Insight

Gen Z are doing it for themselves

In Sillicon Valley, GenZ are creating their own self help groups to encourage entrepreneurship

denverpost.com

November 2020

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Guy Ellis

GenZ Insight

New survey highlights Chinese Gen Z attitudes to living and spending

Key trends for Chinese GenZ include living on their smartphone, a willingness to buy premium products and services, embracing “Made in China” and self-entertainment.

euromonitor.com

November 2020

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Guy Ellis

GenZ Insight

Future sports business success lies in engaging Generation Z

Mark Beal highlights with practical examples why GenZ is crucial to future success in the the sports business industry.

sportbusiness.com

October 2020

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Guy Ellis

GenZ Insight

Covid has impacted Gen Zs mental health

A survey by Sandpiper Communications in APAC has highlighted the impact of Covid on GenZs mental health with nearly 80% experiencing increased stress.

thedrum.com

October 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP