GenZ Insight

Zoom Fatigue

Not long ago we talked about how GenZ are finding it as much help and hindrance to spend time on video work calls. We mentioned Zoom Fatigue and now it is getting a bit more research and coverage. Worth a read and a think as perhaps the brave new world of working constantly from home has more pitfalls than theory would indicate.

Daily Mail

May 2020

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Graham Scott

GenZ Insight

GenZ's Financial Fallout

We've written several posts on the effect of Covid-19 on GenZ. While we have great faith in this generation, there's no doubt that both emotionally and financially they will be paying a price for it. As indeed will many of us. But while the virus hits the elderly hard in health terms, it looks like GenZ may be hit disproportionately hard in economic terms. Here are some facts on how it might pan out.

CNN

May 2020

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Graham Scott

GenZ Insight

GenZ do their own Marketing

We've pointed out before that GenZ want to keep it real. They prefer a rough 30-second TikTok video than an Instagram post that took photographer, retoucher and two days to make impossibly perfect. Now they're starting to take over their own marketing. Billionaire influencers being paid to promote goods and services on social media? Don't think so. Instead they're doing it for themselves. Here's Ava McDonald to show how it's done.

Forbes.com

May 2020

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Graham Scott

GenZ Insight

Post Covid-19

Here's a potent treble: GenZ, technology, and the world after Covid-19. Guy Ellis was asked to discuss this with HR Gazette, and you can find the post here. An informative read.

HR Gazette

April 2020

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Guy Ellis

GenZ Insight

Contacting GenZ

We've been saying for a while that while GenZ may be wizz at technology, they also crave face-time rather than FaceTime. One of the many negative effects of Covid-19 is that loss of physical connection between the latest generation - indeed it's a mental health issue for a lot of people. For GenZ it is an issue, as some research shows. While they're being good and following guidelines, they're suffering for it, as the below post summarises.

RetailWire

April 2020

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Graham Scott

GenZ Insight

The Covid-19 Hunter

Our latest blog talks about how GenZ will react to Covid-19. We're optimistic. And here's a live example. A 17-year-old, Avi Shiffmann, has designed a website that tracks the disease all over the world. He started it last December, before the West was paying attention. He taught himself how to do it with YouTube tutorials and so on. He has 40m followers from around the world. He's still at school - but school has shut. Because of Covid-19. GenZ at their finest.

Democracy Now!

March 2020

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Graham Scott

GenZ Insight

How Does Five Into One Go?

We’re seeing five generations in the workforce now. As the GenZers arrive in huge numbers, don’t forget the Silent Generation. About 4% of those aged 85 or older are still in the US workforce. So how do you handle them, plus Boomers, Zoomers, GenXers and Millennials?

According to the New York Times what you do is you hire someone to handle this. Of course you do. A ‘Generational Consultant’ is apparently now a thing. But how does your organisation deal with five generations?

New York Times

March 2020

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Graham Scott

GenZ Insight

Banking on Change

Banking is having to adjust to GenZ’s requirements, not only with them as employees but also as customers. With their tech-savvy experience and low threshold to being delayed or crudely marketed to, the cohort is challenging some of the most established banking practices. How can banks react? Here’s a three-point response plan from Finextra.

Finextra.com

February 2020

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Graham Scott

GenZ Insight

CEO Know

There’s data to show that the generation most like GenZ is not their immediate predecessors, but those way back. Baby Boomers, the Silent Generation – they hold many of the same views that they’re seeing in the youngest new arrivals in their organisations. So what can CEOs learn about those at the other end of the company? Chief Executive puts forward five lessons.

Chiefexecutive.net

February 2020

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Graham Scott

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP