GenZ Insight

Gen Z in Asia and the Pacific

McKinsey have just published a survey on Gen Z in AsiaPac (Asia and Pacific) and have identified 6 distinct consumer segments.

mckinsey.com

July 2020

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Guy Ellis

GenZ Insight

Views from Gen Z - Perseverance is key

An insightful article from a GenZ on why perserverance will be the key to surviving Covid and changing the world for the better.

cnbc.com

July 2020

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Guy Ellis

GenZ Insight

Personal contact is critical for Gen Z

An interesting article from the world of personal finance - highlighting that while GenZ are avid users of technology of banking apps, they still want and expect the personal touch.

businessinsider.com/

July 2020

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Guy Ellis

GenZ Insight

How businesses can connect with Gen Z

Here are five ways that businesses can connect with GenZ as they start hiring again.

franchising.com

July 2020

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Guy Ellis

GenZ Insight

Are GenZ becoming right wing?

This article explores why GenZ in the UK seem to becoming more conservative and concludes that the fading shock of Brexit and hostility to political correctness might be key reasons.

unherd.com

July 2020

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Guy Ellis

GenZ Insight

Welcome GenZ

GenZ bring their own values and advantages. This enlightening article suggests managers should stop focusing on generational differences and embrace all that GenZ can offer.

chieflearningofficer.com

July 2020

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Guy Ellis

GenZ Insight

TikTok and GenZ

TikTok represents much of what is different about Generation Z.

forbes.com

July 2020

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Guy Ellis

GenZ Insight

GenZ and digital - latest research

The most internet dependent generation yet, this latest research highlights what we've always said - the internet is to GenZ what electricity is the GenX - something they can't imagine life without (despite their parents views to the contrary!).

businesswire.com

July 2020

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Guy Ellis

GenZ Insight

GenZ from the inside

What do GenZ think? Here is one persons view.

commondreams.org

July 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP