GenZ Insight

Hints for selling to Gen Z consumers

A number of tips for successfully targeting GenZ consumers.

yourstory.com

September 2020

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Guy Ellis

GenZ Insight

Covid causes Gen Z to change priorities towards health and fitness

A recent Isobar-Ipsos #MeetTheZ Survey shows that GenZs priorities have shifted towards Health, Fitness and Family with having a Successful Career and Making Money moving to lower positions.

businessworld.in

September 2020

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Guy Ellis

GenZ Insight

Gen Z is more immune to social media misinformation

GenZ is better at understanding and spotting misinformation online

axios.com

September 2020

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Guy Ellis

GenZ Insight

GenZ and HR Gazette

We've been working with HR Gazette to champion GenZ, particularly why they need to be listened to. Be part of the conversation.

HR Gazette

September 2020

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Graham Scott

GenZ Insight

Research shows Gen Z use video to learn

Voxi research shows Generation Z using online video to learn new things

telecompaper.com

September 2020

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Guy Ellis

GenZ Insight

Gen Z are taking Covid seriously

New research suggests that GenZ are taking Covid precautions seriously

axios.com

September 2020

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Guy Ellis

GenZ Insight

What millennials can learn from Gen Z

Millennials can learn from GenZ.

relevantmagazine.com

September 2020

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Guy Ellis

GenZ Insight

Are Gen Z related to the Silent Generation?

There are a number of simillarities between GenZ and those people born before WW2.

historynewsnetwork.org

September 2020

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Guy Ellis

GenZ Insight

An insight into GenZ thinking

GenZ are activists and pragmatic doers. A GenZer explains what drives her activism.

refinery29.com

September 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP