GenZ need to be maanged differently to Millennials and other generations.
In Sillicon Valley, GenZ are creating their own self help groups to encourage entrepreneurship
Key trends for Chinese GenZ include living on their smartphone, a willingness to buy premium products and services, embracing “Made in China” and self-entertainment.
Mark Beal highlights with practical examples why GenZ is crucial to future success in the the sports business industry.
A survey by Sandpiper Communications in APAC has highlighted the impact of Covid on GenZs mental health with nearly 80% experiencing increased stress.
Spotify is providing help to marketers to identify and target GenZ
COVID-19 Teen Spending & Shopping Behavior Insights
Cigna have worked with Girls WIth Impact to deliver a mental health program