McKinsey have just published a survey on Gen Z in AsiaPac (Asia and Pacific) and have identified 6 distinct consumer segments.
An insightful article from a GenZ on why perserverance will be the key to surviving Covid and changing the world for the better.
An interesting article from the world of personal finance - highlighting that while GenZ are avid users of technology of banking apps, they still want and expect the personal touch.
Here are five ways that businesses can connect with GenZ as they start hiring again.
This article explores why GenZ in the UK seem to becoming more conservative and concludes that the fading shock of Brexit and hostility to political correctness might be key reasons.
GenZ bring their own values and advantages. This enlightening article suggests managers should stop focusing on generational differences and embrace all that GenZ can offer.
The most internet dependent generation yet, this latest research highlights what we've always said - the internet is to GenZ what electricity is the GenX - something they can't imagine life without (despite their parents views to the contrary!).