GenZ Insight

Managing Gen Z - why they're different to previous generations

GenZ need to be maanged differently to Millennials and other generations.

businessnewsdaily.com

November 2020

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Guy Ellis

GenZ Insight

Gen Z are doing it for themselves

In Sillicon Valley, GenZ are creating their own self help groups to encourage entrepreneurship

denverpost.com

November 2020

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Guy Ellis

GenZ Insight

New survey highlights Chinese Gen Z attitudes to living and spending

Key trends for Chinese GenZ include living on their smartphone, a willingness to buy premium products and services, embracing “Made in China” and self-entertainment.

euromonitor.com

November 2020

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Guy Ellis

GenZ Insight

Future sports business success lies in engaging Generation Z

Mark Beal highlights with practical examples why GenZ is crucial to future success in the the sports business industry.

sportbusiness.com

October 2020

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Guy Ellis

GenZ Insight

Covid has impacted Gen Zs mental health

A survey by Sandpiper Communications in APAC has highlighted the impact of Covid on GenZs mental health with nearly 80% experiencing increased stress.

thedrum.com

October 2020

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Guy Ellis

GenZ Insight

Spotify is helping marketers to target Gen Z

Spotify is providing help to marketers to identify and target GenZ

cheddar.com

October 2020

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Guy Ellis

GenZ Insight

Gen Z survey reports lower spending

  • This Fall marks 20 consecutive years of conducting primary research on U.S. teens on a semi-annual basis
  • Overall teen “self-reported” spending reaches an all-time survey low of $2,150, down by 9% Y/Y & 5% sequentially
  • 48% of teens believe the economy is getting worse—vs. 47% in Spring 2020 & 32% in Fall 2019
  • Teens care about social/political issues naming Racial Equality as No. 1 & the Environment as No. 2; the 2020 Election moves up to No. 4
  • TikTok climbs to No. 2 top social media platform surpassing Instagram but behind Snapchat; teens reported spending 12 hours/week on social media
  • Athletic brands dominate fashion preferences with notable gains in Nike (No. 1 apparel & footwear brand) & lululemon at No. 6
  • Food ties with Clothing as the No. 1 priority in the teen wallet; Video Games now represents 17% of upper-income male spend—a new all-time high

COVID-19 Teen Spending & Shopping Behavior Insights

  • In the next six months, teens intent to dine-in & fly on a plane is higher, intent to visit a retail store is lower
  • 33% of teens are currently part-time employed—this is down from 37% in Spring & 35% last Fall
  • 76% teens went back to school either in a hybrid format or fully virtual this Fall

pipersandler.com

October 2020

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Guy Ellis

GenZ Insight

Mental health programme for Gen Z

Cigna have worked with Girls WIth Impact to deliver a mental health program

einnews.com

October 2020

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Guy Ellis

GenZ Insight

Generation Z Seeks Different Education Paths

Recent surveys suggest that GenZ are looking for different educational pathways

the74million.org

October 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP