GenZ Insight

GenZ want to be entrepreneurs

According to a recent poll, a record number of young people want to set up their own companies.

scotsman.com/business

January 2021

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Guy Ellis

GenZ Insight

Marketing to GenZ

GenZ is coming of age and here's why marketing needs to reflect their needs

socialmediabutterflyblog.com

January 2021

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Guy Ellis

GenZ Insight

Using influencer marketing with GenZ

Influencer marketing is a powerful way to connect with GenZ and here are some tips.

clickz.com

January 2021

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Guy Ellis

GenZ Insight

Branding for GenZ

GenZ see the world differently to previous generations and this requires organisations to rethink how they brand themselves.

mumbrella.com.au

January 2021

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Guy Ellis

GenZ Insight

Covid adds extra worries to GenZ

The panademic has added extra stresses to the activist GenZ population and will influence how where they focus their attention.

businessinsider.com

January 2021

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Guy Ellis

GenZ Insight

Marketing and selling to Gen Z

Insight from a GenZ on how to sell and market to his peer group

producebusinessuk.com

December 2020

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Guy Ellis

GenZ Insight

Tik-Tok helps Gen Z cope with unemployment

Social media is helping GenZ cope with the current employment crisis

i-d.vice.com

December 2020

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Guy Ellis

GenZ Insight

Gen Z research suggests 5 key aspects

GenZ are characterised by 5G's - gaming, gender, gig, giving and green says Knoll Research.

allwork.space

December 2020

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Guy Ellis

GenZ Insight

Gen Z women want to be their own boss

Over half of all GenZ women want to be their own bosses according to Girls With Impact’s 4th annual report, What’s Inside the Minds of GenZ… during COVID?

einnews.com

December 2020

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Guy Ellis

“They are perhaps the most brand-critical, bullshit-repellent, questioning group around.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are Millennials on steroids.”

Lucie Greene, Worldwide Director of Innovation at JWT

“GenerationZ are self-starters, not selfie-takers.”

Lucozade Energy report

“Millennials– Self-centred. Generation Z – Self-aware.”

Ernst & Young

“Generation Z characterises itself by highlighting the need for passion and motivation in their work.”

Claire Stradling, Manager of Charities and NFP